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News > Archive > Aim
for the B Campaign
Aim for the B Campaign Spotlights Hepatitis B
May 9-15, 2005
“AIM for the B” (Awareness, Involvement and Mobilization
for Chronic Hepatitis B) is a public awareness program that will
take place May 9-16, 2005, to coincide with National Hepatitis B
Awareness Week. Local physicians, patients and third-party organizations
will gather to share their experiences with the disease, and discuss
the importance of early diagnosis and care.
The initiative is co-sponsored by the Hepatitis B Foundation and
Bristol-Myers Squibb and is designed to highlight chronic hepatitis
B as a key problem in the United States and to build better understanding
of the disease.
The campaign puts hepatitis B in the national spotlight because
Americans lack awareness about the seriousness of this disease.
Chronic hepatitis B is potentially a life-threatening disease, and
yet patients often feel their diagnosis is not serious since they
typically do not experience symptoms and their doctors tend to take
a “watch and wait” approach to managing the disease.
“AIM for the B” is designed to illustrate the significant
impact associated with chronic hepatitis B, through testimonies
from patients, physicians and third-party organizations (such as
the HBF) that are involved first-hand with the disease.
As part of the program, a series of local events will be held in
four cities where chronic hepatitis B prevalence is high: New York, Philadelphia, San Francisco, and San Jose.
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Full Press Release |
